Matters Advanced Data Detection & Response (DDR) is a data security product that detects and responds to suspicious data movement in real time using behavioral analysis and content awareness. The product is built on four detection layers: 1. Patented Fingerprinting Technology – Tracks sensitive data back to its origin even after it has been renamed, transformed, or exported across file formats, using a method that persists beyond legacy hash-based approaches. 2. Nearest-Neighbor Semantic Search – Analyzes the structure and meaning of content to determine whether it resembles sensitive business data, reducing false positives by distinguishing proprietary information from generic documents. 3. Behavioral Modeling – Builds dynamic baselines per user based on typical access patterns, data volumes, and timing. Deviations from these baselines are flagged by a Behavioral Threat Engine to detect insider threats. 4. Context-Aware Detection – Correlates who acted, what was accessed, and where data is going to identify exfiltration attempts rather than treating events in isolation. When a threat is detected, the product applies organization-specific policies to recommend or execute remediation actions such as revoking access, blocking transfers, or alerting stakeholders. Security teams can configure automated remediation or use review-and-approve workflows. Alerts are delivered via Slack, Microsoft Teams, or email.