Matters is an AI-native data security platform designed to protect sensitive data across cloud, SaaS, endpoints, and on-premises systems. The platform is built to function as an AI Security Engineer, applying context awareness and intent modeling to security decisions rather than relying on traditional rule-based approaches. The platform targets fast-growing companies and global enterprises, with the goal of reducing alert noise and enabling intelligent automation across security workflows. Matters differentiates itself from legacy data security tools by incorporating contextual analysis and intent modeling to identify and respond to threats involving sensitive data. Core capabilities center on data protection — securing sensitive information wherever it resides and however it moves across an organization's infrastructure. The platform is designed to support modern security teams by automating decision-making processes that would otherwise require significant manual effort. Matters was founded by security engineers and is headquartered in San Francisco, USA, with an engineering office in Bangalore, India. The company has a team of 30+ members and is backed by investors including Better Capital, Carya Venture Partners, Endiya, and Kalaari Capital. Leadership includes Co-Founder & CEO Keshava Murthy, Co-Founder & CTO Harsh Sahu, and Chief Business Officer Dhiraj Khare.