Allure Security Online Brand Protection

Allure Security Online Brand Protection is a managed service that detects and removes online brand impersonations across websites, social media platforms, and mobile app marketplaces. The service uses AI-based detection trained on scam patterns and cloaking techniques to identify impersonation content as it appears on the internet. Core service areas include: Web/Domains: Monitors tens of millions of websites daily to identify brand impersonations, supports blocklisting of malicious sites, inputs decoy credentials into phishing sites, and detects content clones via web beacons. Mobile Apps: Tracks hundreds of third-party mobile app stores alongside Apple App Store and Google Play to locate and remove rogue apps impersonating a brand. Requires web/domains service. Social Media: Monitors platforms including Facebook, Instagram, LinkedIn, GitHub, Pinterest, Reddit, Snapchat, TikTok, YouTube, and X/Twitter for brand and executive impersonations, with managed takedown support. Domain Blocking (GlobalBlock+): Prevents registration of domain names matching a brand across hundreds of top-level domains, including lookalike, homoglyph, typo, Unicode, and IDN variants. Automatically captures formerly registered matching domains upon expiry. Dark Web Monitoring: Monitors cybercrime channels for compromised credentials, PII, payment card data, and brand mentions, with expert curation to reduce false positives. The service uses computer vision and natural language processing to analyze web pages, and employs generative AI to create decoy data that is automatically submitted to phishing forms. Takedowns are managed by an in-house team with established relationships with registrars and web hosts.