Allure Security is a digital brand protection company founded in 2009 as a Columbia University spin-off, originally developing file beacon technology through DARPA-funded research. In 2020, the company shifted focus to online brand protection, offering a platform designed to detect and neutralize digital impersonation, phishing, and disinformation attacks. The platform continuously scans the internet, monitoring newly registered and active domains, and analyzes millions of web pages daily for early indicators of brand abuse. Detection is powered by a proprietary archive of real-world scam data collected over more than a decade, covering millions of phishing, impersonation, and disinformation campaigns. AI models are trained to recognize brands even when attackers use outdated logos, partial branding, or subtle lookalikes. A key differentiator is the use of patented decoy technology that floods phishing sites with fake credentials, rendering stolen data unusable and disrupting attacker operations. The platform combines AI models, contextual analysis, and human review, and is capable of monitoring across websites, social media, mobile apps, and the dark web simultaneously. Allure Security serves organizations in financial services, e-commerce, fintech, healthcare, credit unions, and regional banks — ranging from Fortune 100 companies to smaller institutions. The company offers a managed service model, with each client assigned a dedicated success manager, and provides multi-brand detection and real-time monitoring at scale.