Rootly is an AI-native incident management platform designed for engineering and SRE teams. It provides tooling to manage the full incident lifecycle, from detection and response through to retrospectives and post-incident analysis. Core product areas include: - On-Call: Scheduling, alerting, and escalation management for on-call engineers - Incident Response: Structured workflows for declaring, managing, and resolving incidents, with integrations into communication tools such as Slack and Microsoft Teams - AI SRE: An AI-powered assistant that automates tasks during incidents, surfaces relevant context, and reduces manual toil for on-call engineers - Retrospectives: Tooling for conducting blameless post-incident reviews and generating structured postmortems - Status Pages: External-facing status page for communicating incident information to customers The platform also includes: - On-Call Health: A tool for monitoring on-call team health and workload - Rootly Academy: An incident response training program using AI-powered simulations - API and documentation support for custom integrations and automation Rootly is positioned for both enterprise and startup teams, with use cases spanning security, engineering, and SRE functions. It competes with tools such as PagerDuty, Opsgenie, and Jira Service Management.