Rootly is a software company that provides an AI-native incident management platform designed for engineering and site reliability engineering (SRE) teams. The platform helps organizations manage the full lifecycle of incidents, from detection and response through retrospectives and post-incident learning. Core product capabilities include: - On-Call: Scheduling, alerting, and escalation management for on-call teams - Incident Response: Automated incident workflows integrated with Slack and Microsoft Teams - AI SRE: An AI-powered assistant that automates investigative and remediation tasks during incidents - Retrospectives: Tools for conducting blameless post-incident reviews and capturing learnings - Status Pages: Public and internal status communication during incidents The platform integrates with a wide range of tools commonly used by engineering teams, and positions itself as an alternative to products such as PagerDuty, Opsgenie, and Jira Service Management. Rootly also offers Rootly Academy, a training program for incident response built on AI-powered simulations, and maintains an On-Call Health tool as a supplementary resource. Rootly serves organizations ranging from startups to enterprises, with documented customers including Webflow, Wealthsimple, Replit, Upstart, Motive, KnowBe4, and others. The platform is targeted primarily at engineering and SRE teams, with a dedicated solution for security teams as well. The company publishes educational content through its blog, the "Humans of Reliability" series, and Rootly AI Labs, reflecting a focus on site reliability practices and incident management methodology.