Reflectiz Exposure Rating is a web risk grading system that assesses and benchmarks the risk exposure level of websites, applications, and domains against industry peers. The system assigns each website a letter grade from A (lowest risk) to F (highest risk), derived from analysis of first-, third-, and fourth-party web applications, external domains, and the overall security structure of the website. Risk scoring is context-sensitive: the same application may receive different scores depending on the page type it operates on (e.g., checkout or login pages are treated as high-risk, while informational pages are considered lower risk), the domains the application communicates with, and the actions the application executes. Reflectiz continuously monitors millions of websites daily to maintain an up-to-date dataset, which is used to calculate exposure ratings and enable industry-level benchmarking. Organizations can compare their ratings against competitors and sector leaders to identify relative risk standing. The product includes a Proactive Improvement Simulator that prioritizes actionable items by potential impact on the exposure rating, helping organizations identify quick wins and focus remediation efforts efficiently. Risk factors continuously updated include sensitive data exposure, payment security, and page alterations.