Allure Security Rogue & Spoof Mobile App Detection

Allure Security's Rogue and Spoof Mobile App Detection is a managed service that monitors hundreds of official and third-party mobile app stores to identify counterfeit, cloned, or unauthorized versions of a brand's mobile applications. The service uses AI-based computer vision and natural language processing to scan app store listings, matching visual elements such as logos, icons, and messaging against over 10,000 brand profiles. Detection goes beyond keyword matching to reduce false positives and identify rogue apps regardless of where they are hosted. Once a rogue or spoof app is identified, a dedicated takedown team submits and manages removal requests across app store operators. The team escalates through copyright claims, DMCA notices, and direct outreach to marketplace operators when standard processes are unresponsive. The service also leverages relationships with ISPs, CDNs, email providers, cybersecurity vendors, social media platforms, and web browsers to block consumer access to harmful content — claimed to cover more than 95% of consumer access — prior to full removal. The product is designed to address threats including cloned apps injected with malware, mobile banking trojans, credential theft, and outdated unauthorized app versions that lack security patches. It is marketed primarily toward financial institutions, credit unions, and other brands with consumer-facing mobile applications.