Keepit Backup for Microsoft Entra ID is a cloud-based backup and recovery solution designed to protect Microsoft Entra ID (formerly Azure AD) data. The product backs up users, groups, role assignments, administrative units, audit logs, sign-in logs, enterprise applications, app registrations, conditional access policies, Intune device compliance policies, device configuration profiles, and BitLocker key protectors. The solution stores backup data on an independent cloud infrastructure separate from Microsoft's environment, utilizing two mirrored data centers in the customer's chosen region. This architecture follows the 3-2-1 backup rule and NIST framework principles. Recovery capabilities include in-place restore, bulk restore operations, subobject recreation, download functionality, and shareable links. The platform supports granular recovery from individual items to tenant-level restoration. Backups run automatically with immutable storage to prevent ransomware attacks. The product includes audit logging for tracking user activity, job monitoring for detecting abnormalities, data sovereignty controls, GDPR compliance features including Right to be Forgotten, role-based access controls (RBAC), multi-factor authentication (MFA), and single sign-on (SSO) support. The solution operates through an API-only approach and requires no hardware installation or upgrades. It provides unlimited hot storage with predictable pricing that includes data traffic without egress, ingress, or transaction fees. The platform is compliant with HIPAA/HITRUST, FINRA, FISMA, GDPR, and NIS2 standards.