Keepit provides backup and recovery services for SaaS applications through a proprietary, vendor-independent cloud infrastructure. The company owns and operates its own data protection cloud, which was purpose-built specifically for protecting cloud SaaS data. Their solution protects data from SaaS applications including Microsoft 365 and Entra ID (formerly Azure AD). The company's infrastructure consists of self-created and self-managed software and systems deployed across a global network of independent data centers. This architecture operates without relying on public cloud providers or subprocessors, positioning Keepit as the sole vendor involved in data processing. The platform is designed with geographic redundancy and data sovereignty capabilities, allowing customers to select where their data is stored to support compliance with local regulations. Keepit's solution addresses threats that can disrupt business continuity, including data loss scenarios that could result in downtime, lost revenue, regulatory non-compliance fines, and reputational damage. The company was founded over 20 years ago based on the prediction that software would migrate to the cloud as a service and that this data would require dedicated protection. This early vision informed their decision to build their entire solution from the ground up specifically for cloud environments, rather than adapting legacy backup technologies.