Awareways Simulate is a social engineering simulation platform that conducts digital and physical attack simulations to assess and improve employee security behavior. The platform offers multiple simulation types: - Email phishing (using urgency, authority, and impersonation tactics) - Reply phishing - SMS phishing (smishing) - Voice phishing (vishing) - Mystery guest (physical on-site) assessments Optional add-ons extend simulations to include credential harvesting, QR-code phishing, and reply phishing attacks. Simulations are designed with an adaptive strategy that adjusts based on individual employee behavior. Employees who click on simulated threats receive additional simulations and interactive training, while employees who demonstrate vigilance receive positive reinforcement. Performance is tracked through a dashboard that provides metrics including click rates per campaign, per department, and per template, as well as trend analysis over time. The goal is to monitor improvement across multiple simulation rounds and identify risk areas within the organization. Scenarios can be customized to reflect industry-specific threats and company culture. The platform is designed to complement existing security awareness programs by providing behavioral data and hands-on experience. All data is stored in Europe under GDPR compliance. Awareways holds ISO 9001 and ISO 27001 certifications.