Hiya Branded Call

Hiya Branded Call is a service that displays a business's verified name, logo, and call reason on the recipient's phone screen for outbound calls. It is designed to increase answer rates by helping call recipients distinguish legitimate business calls from spam and robocalls. The product includes secure branding verification, which displays the business brand only on calls that pass verification checks and automatically suppresses branding if verification fails, aiming to prevent spoofed calls from appearing to originate from the business. Branding data can be exposed through an API for verification purposes. Hiya Branded Call also provides performance analytics that track call outcomes, allowing businesses to review campaign results and adjust outreach practices. The product is described as requiring no additional integration with existing dialers or calling systems, and operates on Hiya's Voice Intelligence Platform, which connects enterprises with carriers, networks, and other solution providers to enable branded calling display. The product is marketed toward sales, marketing, customer service, and IT/operations teams that place outbound calls to customers and prospects, with stated use cases including improving conversion rates, reducing missed calls, and protecting brand reputation from spoofing.