Allure Security's Spoof Website Detection and Takedown is a managed service that identifies and removes fake or spoofed websites impersonating brands. It combines AI-based detection with an in-house takedown team. **Detection:** The platform scans tens of millions of websites daily using computer vision and natural language processing models trained on data from over 10,000 brands. It performs automated review of new and updated websites as they go live, detecting scam sites even when their domains do not resemble the target brand. Proxy technology is used to simulate browsing from various locations and devices to bypass cloaking and detection-evasion techniques. Bot-protected sites are flagged for deeper analysis. **Response & Takedown:** An in-house takedown team handles abuse reporting, trademark/copyright violations, brand abuse, fake job posts, spoofed email domains, and DMCA violations. The team leverages relationships with hosting providers, registrars, DNS providers, ISPs, CDNs, and social media platforms to accelerate takedowns. **Blocklisting:** A network of trusted partners including ISPs, CDNs, email providers, cybersecurity vendors, social media platforms, and web browsers is used to block consumer access to malicious content, covering more than 95% of consumer access. **Deception Capabilities:** Web beacons (digital watermarks with call-home functionality) detect when brand content is replicated. Decoy data (dummy credentials) is deployed into phishing sites to disrupt scammer operations and strengthen fraud detection systems. The service covers all phases of a brand impersonation scam — detection before launch, active mitigation, and post-incident response.