SafeGuard Privacy IAB Diligence Platform

The IAB Diligence Platform is a collaborative privacy diligence solution developed jointly by the Interactive Advertising Bureau (IAB) and SafeGuard Privacy, designed specifically for the digital advertising ecosystem. The platform provides standardized, industry-specific questionnaires and assessments that enable buyers and sellers — including agencies, advertisers, publishers, DSPs, SSPs, and data brokers — to manage and share vendor privacy diligence without relying on email or spreadsheets. Key assessment types include: - US State Law Assessments - Baseline Questions - Advertiser/Agency to Publisher (Direct Deal) - All Industry Participants to Data Brokers/Aggregators - Advertiser/Agency to DSP - Online Tracking Technologies - DOJ Bulk Data - Publisher to SSP - SSP to DSP - Data Supplier Diligence - Social Media - PADFAA - MSPA Questionnaires are authored by privacy lawyers with digital advertising expertise and can be filled out once and securely shared with multiple partners. The platform supports real-time updates to questionnaires as regulations evolve, and assessments can be exported for external use. It maintains a fully auditable compliance record. Trusted by 100+ IAB members including top agencies and brands.