SafeGuard Privacy

SafeGuard Privacy is a SaaS-based privacy compliance platform designed to help organizations in the digital advertising ecosystem manage their privacy obligations. The platform serves publishers, agencies, brands, data providers, and technology platforms by enabling them to assess and document privacy compliance across their vendor relationships. A core offering is the IAB Diligence Platform, which SafeGuard Privacy powers in partnership with the Interactive Advertising Bureau (IAB). This platform standardizes the privacy due diligence process within the digital advertising industry by providing structured questionnaires tailored to specific vendor relationships, such as publishers conducting diligence on Supply-Side Platforms (SSPs), advertisers reviewing Demand-Side Platforms (DSPs), SSPs evaluating DSPs, and all parties assessing data brokers. The platform is fully auditable and integrates with third-party privacy program management tools, including OneTrust. SafeGuard Privacy also provides US State Law assessments that organizations can use for both self-assessment and vendor evaluation. These assessments are built around actual data flows and use cases within the digital advertising industry, making them contextually relevant to the sector's unique compliance challenges. The company's focus extends to key US privacy regulations, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), offering guidance and tooling to help businesses comply with these and other state-level privacy laws. The platform is positioned as a vendor-agnostic solution, compatible with various privacy program management systems.