DataDome Ad Protect

DataDome Ad Protect is a bot detection and click fraud prevention solution designed to protect digital advertising budgets from invalid and fraudulent traffic. The product uses multi-layered machine learning to detect and block bot-generated ad clicks across digital advertising channels. It targets threats such as click fraud, click spamming, and traffic from click farms — including sophisticated bots that mimic human behavior. Key problem areas addressed: - Bots and automated scripts generating fake ad clicks - Click farms (organized groups clicking ads for profit) - Headless browser-based bots (e.g., Headless Chrome) - Competitors and malicious actors draining ad budgets - Distorted analytics and campaign performance data due to invalid traffic The solution aims to ensure that ad spend reaches real human users, improving ROI on paid advertising campaigns. It also helps preserve the integrity of marketing analytics by filtering out bot-generated traffic data. DataDome publishes statistics indicating that approximately 35% of ad traffic is click fraud, with roughly $17.5 billion wasted annually in the U.S. The product claims to detect 25x more click fraud than baseline detection methods. Customer use cases documented include protecting cost-per-click payments to publishers, blocking headless browser automation, and validating traffic for analytics accuracy.