Redflags

Redflags develops a security awareness platform focused on changing employee cyber security behaviours through behavioural science, including "Nudge" theory. The company measures human risk by identifying specific risky behaviours within an organisation, establishing which employees exhibit them, and then deploying targeted, on-device interventions at the point of decision to encourage safer habits. The product combines behavioural telemetry with pre-emptive nudges designed to turn moments of risk into learning opportunities without disrupting normal work activity. Rather than relying on lengthy, infrequent training modules, Redflags focuses on identifying a small number of high-impact risk behaviours and measuring behaviour change over a period of weeks to months. Redflags targets organisations seeking to build a security-first culture, including leadership engagement initiatives aimed at executives who are frequent targets of cyberattacks. Customers referenced include Accenture, Beacon, Swizzels, Hyde, and Gamma. The company was founded in 2016 by Dr Mike Butler and Tim Ward, combining backgrounds in IT security practice with academic behavioural science research, supported by Innovate UK grants and participation in accelerator programmes such as LORCA, SetSquared, and the NCSC for Startups Programme. Redflags holds Cyber Essentials Plus and IASME Governance certifications and is based in the United Kingdom.