PureCyber is a Cardiff-based cybersecurity consultancy that provides a range of managed security services and advisory support to organisations across the UK, with a particular focus on SMEs, charities, law firms, and manufacturing companies. The company offers services across several domains. In the area of vulnerability management, PureCyber provides vulnerability scanning and IT Health Checks (ITHC), including penetration testing. For governance, risk, and compliance, the team delivers Cyber Essentials (CE), Cyber Essentials Plus (CEP), IASME, ISO 27001, FISMA, and SOC2 certifications and consultancy. The company also offers incident response services, including an Incident Response Simulation product designed to test organisational resilience to attacks. PureCyber places emphasis on human risk reduction through bespoke Cyber Awareness Training programs, which range from foundational to technical levels. The company addresses social engineering threats such as phishing, spear phishing, and whaling, and provides guidance on practical security behaviours for individuals and teams. The company operates subscription-based service models, making cybersecurity support more accessible to smaller organisations. PureCyber has worked with government-funded initiatives, including a partnership with the Law Society in Wales to deliver Welsh Government-funded Cyber Essentials packages to Wales-based law firms, and a Smart Partnership with Welsh Government and Swansea University focused on SME cybersecurity. The company is led by CEO Damon Rands.