Avertro provides a cybersecurity platform designed to function as a universal translator that enables organizations to make accurate, informed, and rapid decisions. The company addresses the challenge of misalignment across cybersecurity stakeholders by focusing on business representation of cybersecurity and translating technical concepts for non-technical audiences. The platform aims to solve the persistent problem of cyber alignment across organizational functions, addressing gaps that traditional GRC technology has not fully resolved. Avertro's approach combines technology and automation to reduce friction between different stakeholder groups while aligning everyone on the same success measures, factors, and outcomes. Founded by Ian Yip, former CTO for McAfee Asia Pacific, the company emerged from frustrations with recurring challenges around cyber leadership alignment and stakeholder communication. The company's methodology emphasizes starting with problems rather than building solutions in search of problems to solve, focusing on delivering value by addressing issues that matter to customers. Avertro's mission centers on galvanizing organizational alignment around cyber defense strategies and maximizing cyber resilience to reduce the impact of cybercrime on society. The platform serves organizations struggling with inefficient and ineffective methods for managing cybersecurity governance, risk, and compliance across diverse teams and functions.