TruU

TruU develops identity security technology that analyzes behavior and intent behind identity actions, whether performed by humans or AI agents. The company focuses on moving beyond traditional identity and access management tools that log activity and generate alerts after the fact, aiming instead to assess the intent behind actions in real time. The company's approach combines access and biometric infrastructure, behavioral modeling, and applied AI to evaluate whether an identity's current activity is consistent with expected patterns. This is designed to address gaps in existing detection tools, which the company states can identify which identity performed an action but cannot determine intent or predict potential breaches before they occur. TruU has deployed its technology within Fortune 500 companies, working across enterprise IT environments. The team includes personnel with backgrounds in access and biometric infrastructure, enterprise IT, behavioral modeling, applied AI, design, and systems reliability, totaling approximately 85 employees. The company is based in Santa Clara, California, and operates in the identity security and access management space, with a focus on identifying anomalous or risky behavior tied to both human users and AI agents operating within enterprise systems.