Trusona is a cybersecurity company founded in 2015 by Ori Eisen that focuses on preventing account takeover attacks. The company's primary product is ATO Protect, which is designed to stop account takeovers before they lead to data breaches, ransomware, or other security incidents. The solution addresses threats from sophisticated cybercriminal groups that exploit identity vulnerabilities through techniques including GenAI deepfakes, SIM swaps, and social engineering attacks. The company's approach centers on protecting account recovery processes, which are frequently targeted by attackers to gain unauthorized access to user accounts. ATO Protect is positioned as a zero-integration solution that works to detect and prevent fraudulent account access attempts without requiring extensive implementation changes. Trusona serves customers across various sectors including healthcare, financial services, and other industries that require strong identity protection. The company is backed by Kleiner Perkins and advised by Frank Abagnale, a fraud prevention expert. The company name combines "true" and "persona" to reflect its focus on verifying authentic digital identities and establishing trust in online interactions.