OwnID provides passwordless authentication technology for consumer-facing enterprises. The company was founded by the team behind Gigya, which was acquired by SAP and was one of the first identity management companies focused on consumer enterprises. In September 2025, OwnID was acquired by Unico Group. The acquisition combined OwnID's passwordless authentication capabilities with Unico's identity verification and anti-fraud technology. OwnID's technology eliminates traditional password-based registration and login processes, replacing them with one-click authentication methods. The company focuses on e-commerce and online retail sectors, helping businesses reduce friction in customer authentication while maintaining security. Their approach centers on enabling personalized digital experiences by removing authentication barriers that can impede customer engagement and conversion. OwnID's technology integrates into existing platforms to transform how users register and access their accounts. The solution aims to improve customer loyalty program participation and reduce cart abandonment by streamlining the authentication process. The company positions its technology as a way to balance user convenience with security requirements, particularly for businesses that prioritize customer experience and long-term customer relationships.