Ideem develops two-factor authentication (2FA) technology designed to provide seamless and frictionless user authentication. The company's approach focuses on making 2FA invisible to end users while maintaining security standards, eliminating traditional friction points in the authentication process. The company's authentication solution is positioned as "NextGen 2FA" that operates without requiring active user intervention, allowing users to access systems and applications without manual steps typically associated with traditional two-factor authentication methods. This approach aims to balance security requirements with user experience by removing the need for users to interact with authentication prompts while still maintaining multi-factor verification. Ideem targets organizations that require strong authentication but want to reduce user friction and improve adoption rates. The solution is designed for deployment in banking, financial services, and other sectors where secure access is critical but user experience cannot be compromised. The company was founded by a team with experience in banking and financial services technology, having previously worked on products serving billions of users globally. The founding team includes executives with backgrounds in bringing technology products to market and closing enterprise deals with Fortune 500 and FTSE 100 companies. Ideem is backed by venture capital firms including Sovereign's Capital, Quona Capital, Hustle Fund, Everywhere Ventures, Network Kansas, and Oread Angel Investors.