Cloaked is a consumer-focused privacy and identity protection platform that enables individuals to control what personal data they share and with whom. The platform generates unique virtual identities — including masked phone numbers, email addresses, usernames, and passwords — allowing users to compartmentalize their digital footprint across different services and reduce the ability of third parties to aggregate personal information. Beyond identity masking, Cloaked offers automated data broker removal, submitting opt-out requests to data broker databases on behalf of users to reduce exposed personal records. The platform has reported removing over 200 million records from data brokers on behalf of its user base of more than 170,000 subscribers. Additional features include an AI-powered spam and scam call/message blocker, a password manager, one-time passcode management, and a browser extension. The company is also developing Cloaked Pay, a virtual payment card feature intended to protect financial information during online transactions. Cloaked uses AI to automate threat detection, data removal workflows, and spam filtering. The platform is available as a mobile application on Android and iOS, as well as a Chrome browser extension. It is positioned as a subscription-based consumer privacy tool targeting everyday users seeking protection from data brokers, scammers, and unwanted data aggregation. The company was founded in 2020 and publicly launched in October 2023.