brighter AI is a Berlin-based company founded in 2017 that develops AI-powered anonymization solutions for video and image data. The company's core technology, called Deep Natural Anonymization, uses generative AI to anonymize identities — such as faces and license plates — in visual data, replacing them with synthetic alternatives that preserve the natural appearance and utility of the footage while removing personally identifiable information. Originally established to serve the automotive industry, brighter AI has expanded into multiple sectors including public transportation (with notable clients such as Deutsche Bahn) and other industries that work with privacy-sensitive image data. The company's solutions are designed to help organizations comply with data protection regulations when collecting, processing, or analyzing video data in public spaces. brighter AI offers its technology as a SaaS platform, enabling businesses to integrate anonymization into their data workflows. The product addresses regulatory requirements such as GDPR by ensuring that individuals captured in video footage cannot be identified, while still allowing organizations to extract analytical insights from the data. As of April 2025, brighter AI was acquired by Milestone Systems, a video technology company, which incorporated brighter AI's anonymization capabilities into its product lineup. Prior to the acquisition, the company had raised a Series A financing round and received investment from Deutsche Bahn, among other backers. brighter AI had processed over 26 billion images through its anonymization platform.