ALTR provides data security and governance solutions designed for cloud data platforms, with a particular focus on Snowflake environments. The company offers automated data classification capabilities that identify and categorize sensitive data types such as social security numbers, email addresses, and other regulated information across databases. Their platform enables organizations to implement column and row-level access controls without requiring extensive SQL coding, making data governance accessible to non-technical users. The solution includes data masking capabilities that work with native Snowflake features through a simplified interface. ALTR provides consumption-based controls that allow administrators to limit how much sensitive data users can download within specific time periods, addressing risks from privileged access and compromised credentials. The platform offers visibility into data access patterns through dashboards and analytics, showing who accessed what data, when, and in what quantities. ALTR integrates with business intelligence tools like Tableau to provide visibility and control over data accessed through service accounts. The platform is designed for rapid deployment, with the company offering a free tier that can be set up in minutes. Their target users include data architects, engineers, and database administrators who need to secure sensitive data in cloud environments while maintaining compliance with regulatory requirements. The solution aims to reduce the administrative burden of data governance tasks, allowing data teams to focus on analytics and value extraction rather than manual policy management.