SGNL was founded in 2021 by product and engineering leaders from Google, Okta, and Microsoft to advance capabilities in the Continuous Identity space. The company focuses on privileged identity management and access control for enterprise organizations, addressing gaps left by traditional Privileged Access Management (PAM) and Identity Governance and Administration (IGA) solutions. SGNL's platform helps enterprises manage access to sensitive information, customer data, code, and cloud infrastructure by using business context to make authorization decisions. The solution aims to reduce role sprawl across both human and non-human identities while simplifying access management through flexible policy-based controls. The company's approach centers on securing privileged access using modern authorization techniques that go beyond traditional authentication methods. The founders, Scott Kriz and Erik Gustavson, previously built Bitium, an Identity and Access Management company acquired by Google in 2017. At Google, they shifted focus from authentication to authorization, working on standardizing access control to customer and consumer data. This experience informed SGNL's development of what they describe as a modern approach to privileged identity management. The company's leadership team includes veterans from Google, Okta, Salesforce, Microsoft, and other technology companies with expertise in identity, authorization, and security. SGNL is backed by investors including Costanoa Ventures, Cisco Investments, M12, Brightmind Partners, Fika Ventures, Resolute Ventures, and Moonshots Capital. The company targets enterprise customers seeking to improve their identity-first security posture and manage privileged access more effectively.