Object First

Object First designs on-premise backup storage hardware built specifically for Veeam data protection environments. Its flagship product, Ootbi (Out-of-the-Box Immutability), is a ransomware-resistant, immutable storage appliance intended for organizations that use Veeam as their backup platform. The product is built on S3-compatible object storage with immutability enforced by design, aiming to remove the need for customers to have specialized security expertise to configure protection against ransomware and data encryption attacks. The appliance is positioned as simple to deploy, scale, and manage compared to traditional backup storage configurations. Object First states its storage architecture follows Zero Trust principles and CISA Secure by Design guidance, and the product has undergone third-party security testing, including an assessment by NCC Group. The company also references compliance readiness for regulations such as NIS2. The company's target customers are organizations using Veeam for backup and data resilience that want dedicated, immutable on-premise storage rather than general-purpose storage systems. Object First sells through a channel/partner model involving resellers and distributors, and it has received recognition from industry publications such as CRN related to its partner program and channel leadership. Object First is headquartered in the United States, with additional sales presence in EMEA, and markets its products under the positioning of helping customers become "cyber resilient" without requiring a ransom payment after a ransomware attack.