inBay is an Ontario-based cybersecurity company focused on digital identity and passwordless authentication. The company develops and delivers the idQ (identity Query) technology platform, which is designed to address identity-related security challenges by eliminating the use of passwords entirely. The core offering, branded as "My idQ-ID™," is a digital identity platform that combines three primary capabilities: real-time identity proofing, zero-password authentication, and delegated authorization. The platform is designed so that user credentials cannot be stolen, as no traditional password or shared secret is stored or transmitted during the authentication process. inBay targets two primary user segments: workforce (enterprise employees) and customers (end-user consumer-facing login experiences). The platform supports access across multiple devices and is built to integrate with existing enterprise applications and services. Key platform attributes include standards-based architecture to avoid vendor lock-in, scalability for enterprise deployments, administrative control with a focus on end-user experience, and a privacy-by-design framework. The solution is also described as interoperable and suitable for global compliance requirements. The company positions its technology as a comprehensive solution for organizations undergoing digital transformation, replacing traditional authentication methods with a cryptographic, identity-bound approach that does not rely on passwords, tokens, or knowledge-based factors in the conventional sense.