Effective Security is a cybersecurity services firm founded in 2016 that specializes in penetration testing and red team assessments. The company focuses on proactive security measures, aiming to identify vulnerabilities and threat vectors before they can be exploited by attackers. Services offered: - Penetration testing (pentesting) - Red team assessments - Vulnerability discovery and threat prediction Target markets include high-value organizations in the financial, fintech, gaming, and hi-tech industries. The company's approach centers on offensive security techniques to uncover vulnerabilities that may be missed by other assessments, with the goal of shifting client organizations from a reactive security posture to a proactive one. The company is led by CEO Shay Chen, a cybersecurity expert with a background in information technology and software development. Chen has published research on vulnerabilities, attack vectors, and hacking methodologies, and has contributed to standardizing elements of the cybersecurity industry. He has also provided training to security professionals and spoken at international security conferences.