BBT.live, operating under the brand BeBroadband, is a Tel Aviv-based company that develops and delivers SD-WAN and SASE (Secure Access Service Edge) solutions targeted at service providers. The company's model is designed to enable service providers to offer their small and medium business (SMB) customers an all-in-one subscription that bundles SD-WAN/SASE functionality with an edge appliance, effectively consolidating what has traditionally been a fragmented set of networking and security products. The company positions itself as a platform for service providers to generate new revenue streams while simplifying network connectivity and security management for end customers. Their solution is intended to address the gap in adoption of modern networking and security technology within the SMB market segment, which they believe service providers are well-placed to bridge. BBT.live's offering covers software-defined secure connectivity, encompassing both network management and security capabilities under a single subscription model. The product suite is designed to be affordable and manageable for service providers to deploy and resell. Founded by industry professionals with backgrounds in network connectivity, the leadership team includes a Co-Founder & CEO (Moshe Levinson), a Co-Founder & Chief Science Officer (Professor David Hay), a Co-Founder & VP Product (Almog Duek), and a broader team covering product, sales, and customer experience functions. The company has a global presence with representatives in the USA and Japan in addition to its Tel Aviv headquarters.