SecureAd is an ad fraud detection and analysis tool that identifies fraudulent and non-human traffic in digital advertising campaigns. It analyzes ad traffic at both the impression and click level, using approximately 100 data points to distinguish real human visitors from bots, botnets, malicious apps, and other fraudulent traffic sources. The tool supports both impression-based and click-based tracking, and is deployed via a code snippet provided to the user upon setup. Once active, SecureAd evaluates incoming traffic and categorizes it across dimensions such as country, device type, IP address, publisher, campaign, medium, and placement. Key capabilities include: - Detection of bot and botnet traffic consuming ad budgets - Identification of out-of-area traffic that falls outside geo-targeting parameters - Verification of purchased traffic sources for fraudulent activity across the supply chain - Segmentation and stacking of multiple traffic filters for granular audience analysis - On-demand report generation via an interactive dashboard SecureAd enables advertisers to hold traffic partners accountable by surfacing fraudulent sources and providing data to inform future campaign decisions. It is designed to reduce wasted ad spend by isolating genuine human audiences from non-human or fraudulent traffic.