Find Out How CISOs Actually See Your Product
A hands-on positioning engagement where I work with you to fix how CISOs perceive your product. Not a report you read and shelve. A partnership that changes how you positiong, market and sell.
Nikoloz Kokhreidze
Founder, CybersecTools
Over the past 2 years I reviewed thousands of security products. Before that, 13 years as a security leader, buying and assessing products, running RFPs, deciding what gets purchased or decomissioned. I know exactly why great products fail to get CISO attention. I want to help you to get considered for to the RFP stage and equip you with tools to close those deals.
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Products catalogued
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Categories mapped
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Security pros/month
13 years
Buyer-side experience
Every recommendation is backed by real competitive data from the largest independent cybersecurity product database.
Why Great Products Still Lose Enterprise Deals
Your website fails the 5-second test
A CISO lands on your page and can’t tell what you do, who it’s for, or why they should care. They leave. Your product never gets evaluated.
Your messaging speaks to engineers, not buyers
Enterprise buyers don’t care about your architecture. They care about what problems go away. If your copy reads like a spec sheet, you lose to competitors who speak the buyer’s language.
You can’t explain why you beat the alternatives
CISOs are comparing you against 5+ vendors. If your website doesn’t answer “why not them?” they’ll pick whoever makes the case most clearly.
How the Engagement Works
This is a hands-on partnership, not a report handoff. I work with you through every step until your positioning is where it needs to be.
Discovery Deep Dive
We start with a deep conversation about your product, your buyers, and what you're up against. I need to understand how you think about your product before I can tell you how CISOs think about it. If I can't help, I'll tell you on this call.
CISO Lens Analysis
I analyze your messaging, website, competitive landscape, and sales collateral through the CISO buyer lens. Every finding is benchmarked against your competitors using real data from the CybersecTools database. You receive a detailed written report.
Step-by-Step Improvement Guide
Live walkthrough of every finding. Not just "what's wrong" but exactly how to fix it: rewritten headlines, restructured messaging, competitive positioning angles, trust signal placement. Prioritized so you know what to change first.
Implementation Support
I stay available while you implement the changes. Questions about specific copy? Need a second opinion on a new page? Unsure about competitive framing? I'm there. This is where most "audit" services disappear. I don't.
Final Review & Pointers
Once you've implemented the changes, I do a final review of your updated positioning. You get a clear assessment of what improved, what still needs work, and specific next steps to keep the momentum going.
What Gets Analyzed
8 dimensions of your positioning, each benchmarked against your competitors using data from the CybersecTools database.
7-Dimension CISO Readiness Score
Value proposition clarity, competitive differentiation, trust signals, CISO buyer fit, technical credibility, copy quality, and pricing clarity. Scored and prioritized.
Homepage Messaging Analysis
5-second test, headline assessment with alternative rewrites, above-the-fold verdict, and full page flow analysis section by section.
Website Copy Deep Dive
What works, what needs rewriting, and a language register table mapping your current copy to CISO-level equivalents.
Competitive Differentiation
Funding comparison, positioning gap analysis, the 'Why Not Them?' test, native platform threat assessment, and competitive content audit.
CISO Buyer Check
11 trust signals assessed: certifications, G2 reviews, case studies, transparent pricing, analyst coverage, named testimonials, comparison pages.
ICP Fit Analysis
Evidence-based ICP mapping from your website, testimonials, pricing, and language. Current vs target gaps with recommendations.
Quick Wins (This Week)
Specific changes you can implement in days. Current state, recommended rewrite, and expected impact for each.
Strategic Roadmap (30 Days)
Pricing page, case studies, competitive pages, technical architecture, and platform visibility recommendations.
What Clients Say
“Nikoloz provided direct and actionable feedback via assessment to help us better engage with our target audience of CISOs and security professionals. His focus on risk-reduction outcomes, and ability to reduce technical jargon, has helped us to target our messaging more effectively.”
John Skitt
GTM & Co-Founder at LinuxGuard
Built For Cybersecurity Companies Who Are:
Launching a new product and need enterprise-ready messaging from day one
Getting traffic but not converting visitors into demo requests
Losing deals to competitors with better messaging, not better products
Struggling to differentiate in a crowded category
Preparing for enterprise sales and need positioning that survives CISO scrutiny
Stop Losing Enterprise Deals to Better Messaging
Starting at $3,000. Hands-on partnership from analysis through implementation.
Book a discovery call to see if this engagement is right for your product.
No commitment on the call. If I can't help, I'll tell you.