LeadScore by Oxford BioChronometrics is a lead scoring solution that evaluates the quality and intent of form submissions in real time using behavioral analysis. Rather than relying on historical demographic data or past performance records, the system analyzes how a user interacts with a web form at the moment of submission to determine their likelihood of converting to a customer. Key aspects of how the product works: - Behavioral algorithms process each lead's live interactions with a web form during the submission process. - Within seconds of a form being submitted, the system generates a score indicating whether the submission came from a real human or a fraudulent/bot source. - A separate intent-to-convert score is produced, reflecting how likely the lead is to become a paying customer based on observed on-page behavior. - The product explicitly avoids using archived demographics, historical email lists, or past performance data in its scoring model. - Results are delivered via notification to the business shortly after form submission. - The system is designed to operate without collecting or compromising personal privacy data.