Awareways Social Engineering Simulations is a security awareness simulation service that replicates real-world social engineering attacks to train employees and measure behavioral responses. The service covers multiple attack vectors including email phishing, reply phishing, SMS phishing (smishing), voice phishing (vishing), and physical mystery guest assessments. Optional add-ons include credential harvesting simulations, QR-code phishing, and reply-phishing scenarios. Simulations are customized per organization, adapting to the company's industry, culture, and the specific threat landscape employees are likely to encounter. Scenarios use social engineering techniques such as urgency, authority, and impersonation to replicate realistic attack conditions. An adaptive training strategy adjusts simulation difficulty and follow-up training based on individual employee behavior. Employees who frequently click on simulated threats receive additional simulations and interactive training, while vigilant employees receive positive reinforcement. A dashboard provides metrics including click rates per campaign, department, and template, as well as trend analysis over time to track progress and identify risk areas. The service is designed to complement existing security awareness programs by providing practical, hands-on experience alongside broader training and policy initiatives. All employee data is stored in Europe and processed in compliance with GDPR. Awareways holds ISO 9001 and ISO 27001 certifications.