UrbanFox is a fraud detection platform that uses generative AI to identify and prevent online payment fraud. The platform analyzes transaction streams and customer behavior patterns to distinguish between legitimate users and fraudsters. The system performs behavioral analysis to compare how customers behave versus fraudulent actors. It operates with minimal human interaction, learning from both fraudster behaviors and fraud team inputs when needed. The platform does not rely on traditional rule-sets, instead dynamically generating unique risk triggers for every transaction and user. UrbanFox provides real-time fraud detection capabilities across multiple industries including aviation and travel, e-commerce, and digital purchases. The platform aims to protect revenue streams from complex fraudulent behaviors while avoiding interference with legitimate customer journeys. The solution addresses online payment fraud through AI-driven assessment and dynamic risk scoring. It is designed to defend against sophisticated fraud methods used to exploit online platforms and launder money through business transactions.