SecureLead is a fraud detection tool designed to validate leads generated through lead generation forms and affiliate traffic sources. It analyzes incoming leads to determine whether they originate from real human users or fraudulent/bot-generated sources. Key functionality includes: - Real-time fraud flagging, with results reported in under 1 second per lead - Per-affiliate lead quality tracking, allowing businesses to identify which affiliates supply legitimate versus fraudulent leads - ROI calculation based on user-defined campaign variables including visitor volume, cost per click (CPC), conversion rate, and estimated fraud percentage SecureLead is aimed at businesses that purchase leads through affiliate networks, particularly those operating call centers where fraudulent leads result in wasted agent time and increased costs. By filtering out non-human leads before follow-up actions are taken, it reduces operational inefficiency and unnecessary expenditure on fraudulent traffic. The product is part of Oxford BioChronometrics' broader SecureSuite product family, which also includes SecureAd, a related offering focused on ad traffic fraud detection.