Odaseva Data Masking for Salesforce is a data anonymization solution designed to protect sensitive customer data within Salesforce production and sandbox environments. It addresses compliance requirements under regulations such as GDPR and CCPA by enabling organizations to anonymize data used in development, testing, and AI/BI initiatives. Key capabilities include: - Pre-configured masking templates to accelerate data extraction, transformation, anonymization, updates, and deletions - Dynamic field filtering that targets data based on type, sensitivity, and other configurable criteria - Auto-detection of sensitive fields using Salesforce's native data classification framework - A library of 40+ pre-built masking patterns for consistent anonymization across environments - Support for custom anonymization patterns using regex and Odaseva's advanced syntax - A user-friendly interface for field configuration and setup The solution is designed to scale across complex enterprise Salesforce environments, allowing development teams to work with realistic yet anonymized datasets without exposing actual personal data. It claims to prepare sandboxes for testing 10x faster than alternative solutions, and includes expert guidance for initial setup and job optimization.