Apruvd is a Decision-as-a-Service (DaaS) platform for eCommerce fraud protection that combines automated machine learning with manual human review to evaluate online orders and return approval or decline decisions. Each reviewed order receives one of two outcomes: Approved or Declined. Orders approved by Apruvd are covered by a chargeback guarantee (Apruvd Assurance™), meaning the merchant bears no financial liability for fraud on those transactions. Declined orders are not charged. The platform targets the problem of false declines — orders flagged as fraudulent that are actually legitimate — and claims that at least 50% of declined orders are legitimate customers. By reducing false declines, Apruvd aims to recover revenue that would otherwise be lost. Review scope is configurable: merchants can choose to have Apruvd review only declined orders, all orders, or a custom mix. The service is described as lightweight and layerable, requiring no integration rules or rules management from the merchant. Key operational metrics cited include: - $220M+ in revenue recovered from merchant declines - 90% of decisions returned in 6 minutes or less (80% within seconds) - Same-day onboarding - 100% chargeback coverage on approved orders via Apruvd Assurance™ The service is positioned for eCommerce businesses looking to reduce fraud-related chargebacks while simultaneously improving order approval rates and customer satisfaction.