Kount New Account Fraud Prevention is a solution designed to detect and block fraudulent or abusive account registrations at the point of creation. It evaluates incoming account sign-ups by analyzing multiple identity signals and returning an automated trust decision within milliseconds. The evaluation process follows a structured pipeline: - Email risk assessment: analyzes email age, usage frequency, and historical usage patterns to flag anomalies. - Digital identity risk scoring: compares identity attributes (name, address, device ID) against a global network dataset. - Trust score calculation: combines data signals to produce a risk score for the incoming user. - Policy enforcement: checks the user against business-defined account creation policies. - Automated decision: approves or declines the account registration based on the trust score and policy outcome. Key capabilities include passwordless authentication (via biometrics or trusted devices), detection and blocking of synthetic identities (accounts using real credentials mixed with fabricated information), and identity verification against personal attributes such as name, address, and email. Kount draws on data from its global network, which includes digital and physical interaction data through its affiliation with Equifax. The platform is intended for businesses seeking to reduce fake account creation, prevent promotional abuse (e.g., multi-account free trial exploitation), and maintain compliance, without adding significant friction for legitimate users.