Auth0 is a Customer Identity and Access Management (CIAM) platform designed to manage authentication and access for customer-facing applications. The platform provides multiple authentication methods including passwordless authentication through biometric recognition (facial and fingerprint), social login integration, and email-based authentication. The solution offers Universal Login functionality that delivers a unified login experience across websites, mobile applications, and services. Auth0 operates as a white-label solution, working behind the scenes without displaying Okta branding, allowing organizations to maintain their brand identity throughout the customer authentication journey. The platform includes Single Sign-On (SSO) capabilities to reduce authentication friction across multiple channels. Auth0 features a drag-and-drop user interface for customization without requiring specialized technical expertise. The solution is designed to reduce the operational burden of maintaining custom identity solutions, allowing organizations to outsource identity infrastructure management while maintaining security standards. Auth0 can be integrated with customer applications and services to provide authentication functionality across digital touchpoints.