The best phishing simulation tools in 2026: SoSafe, Abnormal AI Phishing Coach, Adaptive Security, revel8, Guardz, usecure uPhish, and Boxphish compared by channels and personalization.
SoSafe is the broadest pick: AI-built templates, role and behavior-based personalization, email and SMS channels, and integrations with Microsoft 365, Google Workspace, Jira, and ServiceNow. Abnormal AI Phishing Coach is the choice for Abnormal email security customers, because it turns real blocked attacks into personalized simulations. Adaptive Security and revel8 lead when the threat you are training against is voice, video, and deepfakes, not just email.
A phishing simulation program has one purpose: to find out what your people actually do when an attack lands, and to change it. The platforms in this list differ mostly in two things: how realistic and personal the simulations are, and which channels they cover. Email-only simulation is table stakes. The newer products simulate voice calls, SMS, Teams messages, and deepfake video, because that is where attacks have moved.
This list is phishing simulation specifically; the full security awareness platforms with large content libraries are in our Security Awareness Training shortlist. Several products here also train, but simulation is what they are built around.
Commercial products only, one product per company, paid placements labeled. None of the seven is a paid placement.
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Best for: Organizations that want personalized, multi-channel simulations with mainstream integrations
SoSafe Personalized Phishing Simulations uses AI to create and deliver customized social engineering tests. Profile-based personalization targets employees by role and risk; behavior-based simulations adjust frequency and difficulty to each person's risk level. The Simulation Studio builds custom templates in minutes, tailored to industry and language.
Channels include email and SMS, a Phishing Report Button gives one-click reporting from the inbox, and users get immediate feedback and micro-learning when they click. Analytics cover reporting behavior and false positives, which is the metric that actually measures a program's effect. It integrates with Microsoft 365, Gmail, Google Workspace, Jira, and ServiceNow.
SoSafe is cloud-delivered and fits SMB through enterprise. It is the most complete product in this list for an organization that wants one platform for simulation and the learning around it.
Abnormal Security Abnormal AI Phishing Coach
Best for: Abnormal email security customers who want simulations built from real attacks
Abnormal AI Phishing Coach converts the phishing attacks Abnormal's email security platform has already blocked into defanged simulations, personalized for individual employees. Your people are tested against the exact lures attackers are sending your organization, not generic templates.
When an employee interacts with a simulation, generative AI delivers just-in-time coaching specific to that message. Content creation and distribution are automated, training modules are SCORM-compatible for your LMS, and behavioral AI shapes which employees get which simulations.
It is cloud-delivered and fits startup through enterprise. The dependency is the point: the value comes from Abnormal's view of your real inbound threats, so it is a product for existing Abnormal customers rather than a standalone purchase. Our data lists no named integrations.
Adaptive Security Phishing Simulations
Best for: Teams that need to train against vishing, BEC, and vendor impersonation
Adaptive Security runs simulations across email, voice, SMS, and video. Scenarios cover business email compromise, vendor impersonation, and malicious attachments, and AI generates voice calls and voicemails with custom personas for vishing tests. Spear phishing emails are built from open source intelligence about the target organization, so they look like the attacks a real adversary would write.
Content and branding are customizable end to end, a Phishing Alert Button handles reporting, and AI triages and classifies what employees report. The platform maps to Risk Assessment and Continuous Monitoring as well as Awareness and Training in our data.
Adaptive Security is cloud-delivered and fits SMB through enterprise. It is the product to evaluate when finance and executive teams are the targets and the attack comes by phone. Our data lists no named integrations.
revel8 AI-Powered Simulations
Best for: Organizations that want deepfake and multi-channel attack simulations driven by OSINT
revel8 AI-Powered Simulations stages social engineering attacks across email, SMS, deepfake voice calls, deepfake videos, Microsoft Teams, and social media. An OSINT engine scans more than 400 public data points to find exposed employee information, technology stacks, and risk indicators, and uses them to personalize the scenarios.
An adaptive playlist engine sequences training per person, real-time microlearning appears at the moment of risky behavior, and a threat-to-training loop turns reported real attacks into new simulations. A mobile app handles call reporting, and a phishing report button covers email. It integrates with Microsoft Teams.
revel8 is cloud-delivered and fits startup through enterprise. Choose it when the goal is to rehearse the modern attack, with a convincing voice on the phone or a video on Teams, rather than a lookalike email.
Looking for Phishing Simulation Alternatives? Start with the Right Shortlist.
Compare drop-in replacements for popular Phishing Simulation tools, ranked by feature overlap, integrations, and customer fit.
Best for: MSPs and small businesses that want AI simulations with instant training
Guardz Adaptive Phishing Simulation builds realistic scenarios with AI-generated content that can be tuned by tone, industry, and language to match current threat patterns. Simulations deliver natively through cloud email systems, user behavior is tracked in real time, and anyone who interacts with a simulated attack gets training immediately.
Campaign management and a dashboard cover the operational side, and multi-tenant support makes it usable by managed service providers running programs for many clients.
Guardz is cloud-delivered and lists startup through enterprise as its fit, but the multi-tenant design and the simplicity point at MSPs and small businesses. Our data lists no named integrations; confirm delivery for your email platform.
usecure uPhish
Best for: Teams that want simulations to run themselves on a schedule
usecure uPhish simulates brand impersonation, spear phishing, and internal spoofing attacks from prebuilt templates. AutoPhish schedules and delivers simulations automatically at varied times, which removes the administrative work that usually lets programs lapse. Message injection delivers simulations directly into inboxes.
Behavior is tracked from open to compromise, users who fail are enrolled in training automatically, and risk trends are reported by department and across the organization. Multi-client and multi-user support suits MSPs as well as single organizations.
uPhish is cloud-delivered and fits SMB through enterprise. It is a practical choice for a lean security team that wants a continuous program without running each campaign by hand. Our data lists no named integrations.
Boxphish
Best for: UK organizations aligning training with NCSC guidance
Boxphish combines phishing simulation with video-based training journeys. Templates are ready-made or custom, and when an employee clicks a simulated link they see either an educational landing page or a plain 404 page, for organizations that prefer employees not to know they were tested. Automated video learning journeys follow with post-video quizzes.
Training content is aligned with UK NCSC best-practice guidance, reporting is department-level so training can be targeted, and a phish report button lets employees flag suspicious email from the inbox. It integrates with Google and Microsoft Office 365.
Boxphish is cloud-delivered and fits startup through enterprise. The NCSC alignment makes it a natural fit for UK public sector and regulated organizations; the 404 option is a small but telling feature for companies worried about employee trust.
How to Choose the Right Tool
The simulation products in this list all send a convincing email. Decide on channels, personalization, and what happens after the click, and the shortlist gets short quickly.
List the channels attackers use against you. If finance has had voice calls from a fake CEO, email-only simulation is not enough; Adaptive Security and revel8 cover voice, SMS, and video.
Decide how personal simulations should be. OSINT-driven spear phishing (Adaptive Security, revel8) and real-attack replay (Abnormal) are more realistic and more sensitive to run; agree the rules with HR first.
Check the email security dependency. Abnormal AI Phishing Coach needs Abnormal's platform; the others deliver independently.
Measure reporting, not clicks. Pick a platform whose analytics track report rates and false positives (SoSafe) and give employees a report button in the inbox.
Look at what happens in the seconds after a click: immediate micro-learning (SoSafe, Guardz, revel8), enrollment in a course (uPhish), or a neutral 404 (Boxphish).
For MSPs, confirm multi-tenant support (Guardz, uPhish).
Confirm integrations with your email platform and ticketing (SoSafe lists Microsoft 365, Google Workspace, Jira, ServiceNow) so reported phish reach the SOC.
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For most organizations SoSafe is the complete answer: personalized, multi-channel, integrated, and measured on reporting. Abnormal customers should use Phishing Coach because nothing is more realistic than your own blocked attacks. If the threat is a phone call or a deepfake, Adaptive Security and revel8 are the products built for it. MSPs and lean teams get a running program quickly with Guardz or uPhish, and UK organizations will find Boxphish's NCSC alignment convenient. Start the pilot with the report button, not the click rate.
Frequently Asked Questions
How is phishing simulation different from security awareness training?
Simulation tests behavior with realistic attacks; awareness training teaches. Most products here do both, but simulation is their center. Platforms built around content libraries are in our Security Awareness Training shortlist.
Can these platforms simulate voice and deepfake attacks?
Adaptive Security generates AI voice calls and voicemails with custom personas. revel8 adds deepfake voice and video plus Teams and social media. The others focus on email and SMS.
Is it ethical to send employees fake phishing emails?
It is standard practice when the program is transparent about its existence, avoids cruel lures, and treats failures as training rather than discipline. Boxphish's option to show a neutral 404 page instead of a lesson exists for organizations that want a softer approach.
What metric should a phishing program report?
Report rate and time to report, not click rate. A rising report rate means the organization is becoming a sensor. SoSafe tracks reporting behavior and false positives; most platforms provide a report button.
Can simulations be personalized to each employee?
Yes. SoSafe personalizes by role and behavior, Abnormal by the real attacks each person receives, and Adaptive Security and revel8 by open source intelligence about the person and organization.
How are these tools priced?
Per user per year, often tiered by channels and features. None of the vendors in this list publish enterprise list prices.
How this list was made
Commercial products only, one product per company, companies that were acquired are excluded. Ranked by market signals and an editorial review. Paid placements are labeled. Read the full methodology at /methodology.
AI-powered phishing simulation & training using real blocked threats
Vendor: Abnormal Security · Deployment: Cloud · Pricing model: Commercial, price not published · Certifications: SOC 2 Type II, ISO 27001, FedRAMP (In Process)
Highlights
Automated phishing simulations based on real blocked threats
Just-in-time AI coaching during phishing simulation interactions
Automated phishing simulation platform with training for security awareness.
Vendor: usecure · Deployment: Cloud · Pricing model: Commercial, price not published · Certifications: ISO 27001, SOC 2 Type 1 & 2, UK Cyber Essentials, UK Cyber Essentials Plus
