Primary Identity Governance vs Willow Identity & Access: Side-by-Side Comparison (2026)

Primary Identity Governance: Governs human & non-human identities across agentic AI workflows. built by Primary..

Willow Identity & Access: IAM layer for AI agents, inheriting identity from employees via existing IdP. built by Willow..

Both serve the Non-Human Identity market but differ in approach, feature depth, and target audience.

Primary Identity Governance is developed by Primary. Willow Identity & Access is developed by Willow. The vendor behind a product decides its roadmap, support, and longevity, so check each company's profile before you commit.

Primary Identity Governance and Willow Identity & Access serve similar Non-Human Identity use cases: both are Non-Human Identity tools, both cover Non-Human Identity, Agentic AI Security, RBAC. Review the feature comparison above to determine which fits your requirements.