Primary Identity Governance vs Willow Identity & Access: Side-by-Side Comparison (2026)

Primary Identity Governance: Governs human & non-human identities across agentic AI workflows. built by Primary. Core capabilities include Human and non-human identity registration and inventory, Delegated authority tracking across agentic workflows, Action-level policy enforcement within applications..

Willow Identity & Access: IAM layer for AI agents, inheriting identity from employees via existing IdP. built by Willow. Core capabilities include Zero-trust runtime authentication for every agent interaction with no persistent sessions, Agent identity primitives: scoped, time-bound credentials tied to real user accounts, Role-based access control inheriting operator entitlements at the action level..

Both serve the Non-Human Identity market but differ in approach, feature depth, and target audience.

Primary Identity Governance differentiates with Human and non-human identity registration and inventory, Delegated authority tracking across agentic workflows, Action-level policy enforcement within applications. Willow Identity & Access differentiates with Zero-trust runtime authentication for every agent interaction with no persistent sessions, Agent identity primitives: scoped, time-bound credentials tied to real user accounts, Role-based access control inheriting operator entitlements at the action level.

Primary Identity Governance is developed by Primary. Willow Identity & Access is developed by Willow. The vendor behind a product decides its roadmap, support, and longevity, so check each company's profile before you commit.

Primary Identity Governance integrates with Microsoft Entra ID, Okta. Willow Identity & Access integrates with Okta, Microsoft Entra ID, JumpCloud. Check integration compatibility with your existing security stack before deciding.

Primary Identity Governance and Willow Identity & Access serve similar Non-Human Identity use cases: both are Non-Human Identity tools, both cover Non-Human Identity, Agentic AI Security, RBAC. Review the feature comparison above to determine which fits your requirements.