Agen.co Personas vs Primary: Side-by-Side Comparison (2026)

Agen.co Personas: AI agent governance platform for CISOs, security teams, IT, and devs. built by Agen.co. Core capabilities include AI agent registry with owner and risk score tracking, Policy Builder that generates rules from real agent traffic, Automated step-up triage via Agent in the Loop..

Primary: Control plane for governing human & AI agent identities, access, and workflows. built by Primary. Core capabilities include Unified identity registry for humans, agents, applications, and services, Runtime policy enforcement with approve, block, mask, or redirect controls, Zero Trust authentication and authorization for human and non-human identities..

Both serve the Agentic AI Security market but differ in approach, feature depth, and target audience.

Agen.co Personas differentiates with AI agent registry with owner and risk score tracking, Policy Builder that generates rules from real agent traffic, Automated step-up triage via Agent in the Loop. Primary differentiates with Unified identity registry for humans, agents, applications, and services, Runtime policy enforcement with approve, block, mask, or redirect controls, Zero Trust authentication and authorization for human and non-human identities.

Agen.co Personas is developed by Agen.co. Primary is developed by Primary. The vendor behind a product decides its roadmap, support, and longevity, so check each company's profile before you commit.

Agen.co Personas and Primary serve similar Agentic AI Security use cases: both are Agentic AI Security tools, both cover Agentic AI Security, Non-Human Identity, AI Governance. Review the feature comparison above to determine which fits your requirements.