Phriendly Phishing is an Australian-based human risk management platform that provides security awareness training and phishing simulation services to organizations. The company operates on a "train not trick" philosophy, focusing on empathy-based education rather than punitive approaches to cybersecurity awareness. The platform offers automated phishing simulations, customized learning journeys for employees, and security awareness training content developed specifically for Australian and New Zealand audiences. Their solutions include ongoing practice campaigns, risk assessments, and reporting capabilities that track security metrics and organizational progress. The platform is ISO 27001 compliant and stores customer data locally to maintain data sovereignty. Phriendly Phishing addresses various threat types including phishing, ransomware, spear-phishing, malware, and scams. Their training content includes microlearning modules called "Bytes," a series called "Darknet Chronicles," and various awareness campaigns covering topics like holiday scams, data privacy, and digital footprint awareness. The company targets organizations seeking to reduce human cyber risk by building cyber-resilient cultures through employee education. Their platform provides fully automated training delivery, personalized learning paths based on individual risk levels, and insights-driven reporting to help organizations identify opportunities to strengthen their security posture. The service requires minimal IT input as it is managed within the Phriendly Phishing platform.