What features do Ory B2B IAM vs ZITADEL offer?

**Ory B2B IAM** differentiates with Self-service partner onboarding, Multi-factor authentication with passkeys and WebAuthn, Social login integration. **ZITADEL** differentiates with Hosted login page with customizable branding, Multi-factor authentication (MFA) enforcement, Passwordless authentication via Passkeys.

Who makes Ory B2B IAM vs ZITADEL?

**Ory B2B IAM** is developed by Ory Corp. **ZITADEL** is developed by ZITADEL. Vendor maturity, funding stage, and team size can be important factors when evaluating long-term viability and support quality.

Is Ory B2B IAM a good alternative to ZITADEL?

Ory B2B IAM and ZITADEL serve similar CIAM use cases: both are CIAM tools, both cover Authentication, Authorization, Single Sign On. Review the feature comparison above to determine which fits your requirements.

Ory B2B IAM vs ZITADEL: Features, Integrations, Reviews (2026) | CybersecTools

Ory B2B IAM vs ZITADEL: Side-by-Side Comparison (2026)

Q: What is the difference between Ory B2B IAM vs ZITADEL?

**Ory B2B IAM**: B2B IAM platform with self-service onboarding and granular access control. built by Ory Corp. Core capabilities include Self-service partner onboarding, Multi-factor authentication with passkeys and WebAuthn, Social login integration.. **ZITADEL**: Open-source, multi-tenant identity platform for authn, authz, and SSO. built by ZITADEL. Core capabilities include Hosted login page with customizable branding, Multi-factor authentication (MFA) enforcement, Passwordless authentication via Passkeys.. Both serve the CIAM market but differ in approach, feature depth, and target audience.

Features, pricing, ratings, and pros & cons — compared head-to-head.

Ory B2B IAM is a commercial ciam tool by Ory Corp. ZITADEL is a commercial ciam tool by ZITADEL. Compare features, ratings, integrations, and community reviews side by side to find the best ciam fit for your security stack.

CST Verdict

Based on our analysis of NIST CSF 2.0 coverage, core features, integrations, company size fit, here is our conclusion:

Ory B2B IAM

Mid-market and enterprise teams managing third-party partner access at scale will get the most from Ory B2B IAM because its self-service onboarding cuts provisioning friction while passwordless authentication and granular least-privilege controls actually enforce what you configure. The API-first architecture and multi-region replication mean you're not fighting the platform to integrate it into your existing workflow or rebuild disaster recovery. Skip this if you need a directory-first identity platform that treats employee identities as the centerpiece; Ory is built for the messy reality of vendor, contractor, and partner ecosystems where you're managing access for accounts you don't fully control.

Data verified Jun 2026