IPQualityScore Device Fingerprinting vs Maro: Side-by-Side Comparison (2026)

IPQualityScore Device Fingerprinting: Device fingerprinting solution for fraud detection and user tracking. built by ipqualityscore. Core capabilities include Device ID generation from 300+ data points, Cross-browser and cross-IP user tracking, VPN, proxy, and Tor detection..

Maro: Monitors workforce AI usage and enforces behavioral security policies in real time. built by Maro. Core capabilities include AI app usage observability across the workforce, Real-time behavioral intervention and redirection, AI usage policy creation and deployment..

Both serve the User and Entity Behavior Analytics market but differ in approach, feature depth, and target audience.

IPQualityScore Device Fingerprinting differentiates with Device ID generation from 300+ data points, Cross-browser and cross-IP user tracking, VPN, proxy, and Tor detection. Maro differentiates with AI app usage observability across the workforce, Real-time behavioral intervention and redirection, AI usage policy creation and deployment.

IPQualityScore Device Fingerprinting is developed by ipqualityscore. Maro is developed by Maro. Vendor maturity, funding stage, and team size can be important factors when evaluating long-term viability and support quality.

IPQualityScore Device Fingerprinting and Maro serve similar User and Entity Behavior Analytics use cases: both are User and Entity Behavior Analytics tools. Review the feature comparison above to determine which fits your requirements.