Defy Security Customer IAM (CIAM) is a service offering that helps organizations design and implement customer identity and access management solutions for external users. The service addresses challenges organizations face when managing high-volume customer identities, including user registration, authentication, and account management. The solution focuses on delivering scalable identity management capabilities for customer-facing applications. It provides support for user registration processes, social login integration, self-service account management, and adaptive authentication mechanisms. The service is designed to handle large-scale customer bases and traffic spikes that traditional IAM tools may not accommodate. Defy Security's CIAM offering includes initial assessment and analysis of technologies, custom proof of concepts, business analysis of licensing and financing structures, and implementation oversight. The service aims to align privacy requirements, compliance obligations, and customer experience needs for organizations managing external user identities. The solution addresses common CIAM challenges such as inconsistent user registration experiences, scattered identity stores across disconnected databases, weak authentication and authorization mechanisms, and difficulties scaling identity systems securely as customer bases grow.