hoop.dev vs Willow: side-by-side comparison (2026)
hoop.dev is a commercial privileged access management solution by Hoop.dev. Willow is a commercial agentic AI security solution by Willow. Features, integrations, deployment and the company behind each one, side by side.
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Gateway governing engineer & AI agent access to production infra.
Control plane for governing enterprise AI agent identity, access, and actions.
Side-by-side comparison
Feature
hoop.dev
Willow
Pricing model
Commercial
Commercial
Category
Privileged Access Management
Agentic AI Security
Deployment and fit
Deployment type
On-Premises
Hybrid
Company size fit
SMB, Mid-Market, Enterprise
SMB, Mid-Market, Enterprise
Company
Company
Hoop.dev
Willow
Use cases and capabilities
PAM
Yes
No
AI Data Gateway
Yes
No
Database Security
Yes
No
Agentic AI Security
Yes
Yes
PII
Yes
No
Least Privilege
Yes
No
Kubernetes
Yes
No
GDPR
Yes
No
PCI DSS
Yes
No
Sensitive Data
Yes
No
AI Governance
No
Yes
MCP Security
No
Yes
Non-Human Identity
No
Yes
Shadow AI
No
Yes
AI Observability
No
Yes
LLM Security
No
Yes
RBAC
No
Yes
Zero Trust Architecture
No
Yes
Core features
8 features listed
10 features listed
Integrations
3 integrations listed
7 integrations listed
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