Ketch is a data privacy management platform founded in 2020 (originally named Switchbit) and headquartered in San Francisco, California. The company positions itself as an "AI privacy company," offering software that helps businesses manage consumer data permissions, consent, and compliance with privacy regulations. The Ketch Platform serves as an operational layer between privacy policy and technical practice. It enables organizations to collect permissioned data, enforce consent preferences, and govern how data is used across analytics, personalization engines, CRMs, databases, and AI systems. Key platform capabilities include: - Consent management (including a free cookie banner tool) - Data Subject Request (DSR) orchestration - Privacy rights management - Data Sentry (a website privacy scanning/pentesting tool) - Progressive Consent (adaptive consent collection) - Permission synchronization across devices, browsers, and systems The platform is positioned as an alternative to legacy tools such as OneTrust, emphasizing low-code maintenance, workflow automation, and auditable compliance records. Ketch reports orchestrating over 38 billion privacy requests across its customer base of 2,500+ organizations. Customers span retail, media, financial services, and food service industries, including brands such as Chipotle, Hasbro, Forbes, ZipRecruiter, and Grindr. The company has been recognized in the Forrester Wave for Privacy Management Software and the IDC MarketScape for Worldwide Data Privacy Management Software. It has raised $68 million in funding and operates with approximately 60 employees.